Here is one of those things that it is simply hard to believe no one has thought of before. According to this morning’s Canada.com, a theatre in Toronto is experimenting with a new idea, serving alcoholic beverages to movie patrons.
“It went very well,” said Pat Marshall, vice-president of communications Cineplex Entertainment. “Our guests were happy and we’re delighted.”
Movie-goers who are of legal drinking age can pay $5 to sit in a VIP auditorium where in-seat food service is already offered and order alcoholic drinks. Beverage service stops once the movie begins. A beer costs $4.69 plus taxes.
First if all, I can’t believe how long it has taken someone to figure this out. Yes, adults, who are the ones paying mind you, like to have a bevy now and again while watching a movie. There certainly is no lack of drinking going on in the movies themselves. Is that too much to ask? We can get a beer at a baseball game, why not a movie?
Secondly, kudos to the theatre for selling the beer at such a reasonable price. I would expect, like everything else that is sold in movie theatre, to pay some astronomical amount of money. Now I can get a snickers bar and a beer for, I don’t know, somewhere in the 25 dollar range?!?!
— Written & posted by David McBride
Photo courtesy of Dr. Macro.