High Society Comes to Toronto

groucho_guinness

Here is one of those things that it is simply hard to believe no one has thought of before.  According to this morning’s Canada.com, a theatre in Toronto is experimenting with a new idea, serving alcoholic beverages to movie patrons.

“It went very well,” said Pat Marshall, vice-president of communications Cineplex Entertainment. “Our guests were happy and we’re delighted.”

Movie-goers who are of legal drinking age can pay $5 to sit in a VIP auditorium where in-seat food service is already offered and order alcoholic drinks. Beverage service stops once the movie begins. A beer costs $4.69 plus taxes.

First if all, I can’t believe how long it has taken someone to figure this out.  Yes, adults, who are the ones paying mind you, like to have a bevy now and again while watching a movie.  There certainly is no lack of drinking going on in the movies themselves.  Is that too much to ask?  We can get a beer at a baseball game, why not a movie?

Secondly, kudos to the theatre for selling the beer at such a reasonable price.  I would expect, like everything else that is sold in movie theatre, to pay some astronomical amount of money.  Now I can get a snickers bar and a beer for, I don’t know, somewhere in the 25 dollar range?!?!

— Written & posted by David McBride

Photo courtesy of Dr. Macro.

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Published in: on December 16, 2008 at 9:18 am  Comments (1)  
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  1. Back in the 80s I often went to a movie theater in a strip mall in Palm Bay, Florida where the management had taken out every other row of seats and installed little drop-leaf shelves that attached to the back of the remaining seats. The staff, mostly colleg-aged kids, would come by and take your order for a meal to be delivered during an intermission after the previews and before the feature. The fare was mostly limited to pizza and burgers, but they also served beer (two drafts maximum). I always thought this was a wonderful idea, and like you, wonder why it hasn’t been more widely implemented. I suspect the reason lies in the fact that every other row was eliminated had something to do with it.


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