Late last week, the committee that administers the sponsorships for the London 2010 Olympics announced that Heineken has been named the official beer of the games, which means they have exclusive “pouring rights” in and around the Olympic venues. We here at Pub Talk would like to echo the disappointed cries of our fellow pub-fanatics on the other side of the pond who were hoping the London Olympics would choose an ale that represents the great culture of a great city.
I agree with many people who have expressed opposition to this decision that the obvious choice here was Fuller’s London Pride, perhaps the most famous ale bearing the city’s name. But I am sure there are other choices that could have been equally as fitting. However, once again when it comes to professional sports money talks and everything else takes a backseat.
Finally, let me just mention that this posting is by no means meant to disparage Heineken. It is only meant to point out a missed opportunity by the Olympics to recognize the cultural importance of London’s influence on the world, especially the world of great ales.
by Dave McBride