High Society Comes to Toronto

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Here is one of those things that it is simply hard to believe no one has thought of before.  According to this morning’s Canada.com, a theatre in Toronto is experimenting with a new idea, serving alcoholic beverages to movie patrons.

“It went very well,” said Pat Marshall, vice-president of communications Cineplex Entertainment. “Our guests were happy and we’re delighted.”

Movie-goers who are of legal drinking age can pay $5 to sit in a VIP auditorium where in-seat food service is already offered and order alcoholic drinks. Beverage service stops once the movie begins. A beer costs $4.69 plus taxes.

First if all, I can’t believe how long it has taken someone to figure this out.  Yes, adults, who are the ones paying mind you, like to have a bevy now and again while watching a movie.  There certainly is no lack of drinking going on in the movies themselves.  Is that too much to ask?  We can get a beer at a baseball game, why not a movie?

Secondly, kudos to the theatre for selling the beer at such a reasonable price.  I would expect, like everything else that is sold in movie theatre, to pay some astronomical amount of money.  Now I can get a snickers bar and a beer for, I don’t know, somewhere in the 25 dollar range?!?!

— Written & posted by David McBride

Photo courtesy of Dr. Macro.

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Published in: on December 16, 2008 at 9:18 am  Comments (1)  
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