God Save The King

The King

 

 

Is it possible that America will lose its monarchy before the Brits? According to a story filed by The Associated Press, Budweiser the St. Louis based icon may be acquired by the Belgium brewer InBev. The citizens of the “Gateway City” along with most company executives and probably most beer drinking God fearing Americans are appalled at the possibility. The question is will the shareholders be able to resist the rumored $65 bid being offered for a company that has been been trading between $45 and $55 for the the last two years. The argument seems to always come down to patriotism versus personal prosperity. 

 Carriage Before The Horse 

Being a bit of an iconoclast myself, I concur with Bob Dylan’s take on patriotism, it being “The last refuge to which a scoundrel clings.”  And having been brought up on the products of eastern breweries, such as Ballantine, Knickerbocker and Rheingold, or given the fact that the beer snob in me supports the Reinheitsgebot – (German Beer Purity Law), one might think that I would celebrate the fall of the king. But truth be told, I take no solace in the fact that Budweiser may suffer the vagaries of the global free market.

The One and Only Dalmatian

 

 

 

 

 

 

 

 

For I too have fallen under the spell of Dalmatians, Clydesdales and the brilliant marketing campaigns that ultimately layed to waste a good number of domestic competitors. In many ways Budweiser represents the last vestige of American capitalism done right – a consistently good product, priced well and promoted properly.

Budweiser Clydesdale

On the othe hand, if the Belgiums do nip St. Louis in the Bud,  beer snobs will probably gladly pay more for the labors of the Busch family – given their unpatriotic propensity for imports.   

Posted by: Chris Poh, Publisher –  American Public House Review

 

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2 CommentsLeave a comment

  1. I feel mixed emotions as well. Other than the occasional Bud at a BBQ, i never drink the stuff. However, I have to wonder how many smaller breweries has AB killed over the years intentionally or not? Poetic justice? I think so. I’ll stick with good old Miller High Life in a bottle if I want a macrobrewed beer. See you at the Inn!

  2. Bud is as American as hot dogs and baseball it must be saved! CNBC takes viewers inside America’s 130 year love affair with the King of Beers. Premiering as the iconic American brand fends off a hostile takeover by Belgian conglomerate InBev, CNBC’s “American Originals: Budweiser” taps into the Budweiser you’ve never seen before. Could this be the last call for Bud? Watch CNBC on Thursday, July 17 at 9p/12a ET. Click here for web highlights.
    http://www.cnbc.com/id/25348737/?__source=bg|pst|budprem|07102008|&par=bg


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